Consumer Behavior：Buying, Having, and Being (GE)11版 博客來排行榜書籍

 Consumer Behavior：Buying, Having, and Being (GE)11版

Consumer Behavior：Buying, Having, and Being (GE)11版 評價

網友滿意度：

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→ Consumer Behavior：Buying, Having, and Being (GE)11版 !
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真心推薦給喜歡閱讀的你們

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Consumer Behavior：Buying, Having, and Being (GE)11版

本週熱銷商品:

商品訊息功能:

商品訊息描述: 　　1.A totally reorganized Table of Contents that now presents a comprehensive overview of the field in 12 chapters. The new structure organizes material into three sections of four chapters each, so that instructors can easily cover one chapter per week in a typical semester.

　　2.Six new end-of-chapter cases and six updated end-of-chapter cases.

　　3.A strong focus on social media platforms and how they change consumer behavior.

　　4.A new chapter on Consumer and Social Well-Being that highlights pressing ethical issues relevant to consumer behavior such as privacy, sustainability, and addiction.Significant coverage of major emerging topics including Big Data, the Digital Self, gamification, and contextual influences on decision-making such as priming and nudging.

商品訊息簡述:

• 已追蹤作者：[ 修改 ]

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  作者： Solomon    新功能介紹
• 出版社：華泰文化    新功能介紹
• 出版日期：2015/04/01
• 語言：英文

Consumer Behavior：Buying, Having, and Being (GE)11版